Wil-Wear or birth of Hipster-Hop?

From Reuters:

Wal-Mart has taken numerous steps in that direction. Artists such as Ashanti, Destiny's Child and Jennifer Lopez are among those with branded perfumes available at the mass merchant. Additionally, the retailer started a major promotion last year with BET, in which DVDs carrying the black-oriented cable network's imprint are packaged with CDs from select artists. And this summer, Wal-Mart will roll out Exsto, an "urban sportswear" fashion line being overseen by Jeff Tweedy of rock band Wilco, a former partner in Sean "Diddy" Combs' Sean John clothing line.

Too funny.