Dollar for dollar, is there a worse market for consumers than within the cell phone industry? I understand the genetic code of the modern corporation compels it to create the widest profit margin possible. But what happened to "The Customer is Always Right"?
It's been replaced with "The Customer Only has 4 Options", that's what. Verizon, Sprint, Cingular and T-Mobile took a look around, realized they had the high ground, and decided customer satisfaction was for suckers.
Short of the The Fight Club Solution, there are few practical solutions. SSA's small contribution to public sanity is helping to spread this cheat code which shows the quickest way to navigate to a human being in many large businesses customer service.
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